In a effort to educate young children and adolescents about the importance of eating healthy in the fight against childhood obesity Master P, along with his son Romeo set out on the It’s Time to Fatten Our Brain’s Not Our Bodies tour, which kicked off last Friday at 61st Street Elementary School in Los Angeles.

Congresswomen Maxine Water also participated in the event,in which she expressed her support for Master P and Romeo’s efforts to promote healthy lifestyle choices and presented the two with a Certificate of Special Recognition from the U.S. House of Representatives. Other notable figures such as NFL Super bowl Champion Jamal Lewis, Romeo’s sister Cymphonique, Fabulous Girls, Lil King, Mindless Behavior and The College Boyys,participated in the event as well.
According to the Centers for Disease Control and Prevention, 67 percent of adults are overweight or obese. In 2001, the American Academy of Child and Adolescent Psychiatry estimated that between 16 and 33 percent of children and adolescents were obese.
In talking about his organization Urban Born, It’s Time Kids, Master P stated,”The cause is about the kids. It’s about eating right, exercising and the most important, education.”These kids are our future. It’s Time Kids is an organization that stepped up and said ‘You know what? Let’s get our kids into shape and let’s make sure they have the proper nutrition. They understand the importance of exercise.”
Urban Born, It’s Time Kids is a program which is dedicated to helping inner-city youth attain success physically with an emphasis on healthy living and good mental health through stressing the importance of education.
With more stops planned for the It’s Time tour, Master P is confident the tour will leave an impact on those who hear its message to kids to stay in school, actively hit the books, eat healthy and exercise.



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