Diddy picks up where Al Gore left off by opening up a “Earth Friendly” Sean John store on Sunset Boulevard in LA. Who knew Dirty Money could also go green.
Says Diddy in a statement: “The [Los Angeles] store, [is created to be earth friendly]. The new pop up store (located on Sunset Boulevard) is made of recycled wood and metal and serves as one of the many projects from Sean John that is focusing on the future and the brand’s perception of it. Sean John is reusing many of the same fixtures that were used in the first Miami pop up store, all composed of the packaging materials that transported goods to Los Angeles, eliminating all shipping waste.”