The Miami Herald recently recognized Benzino and Dave Mays, founders of Hip-Hop Weekly, for their innovative 3-D calendar and trend-setting Summer issue.

The 12-month “Flawless Beauties” calendar, sponsored by sportswear line FB Legacy and Sobieski Vodka, comes with red and blue paper glasses, packaged with a special swimsuit edition of Hip-Hop Weekly that features a “peek-a-boo” cover flap for $9.99.

“Print has sort of taken a beating in the business world. We want to bring excitement back to the print genre. We want to show that with some innovation, you can succeed,” told co-publisher Dave Mays to the Miami Herald.

In addition to the 3-D calendar, Benzino and Mays revealed that Hip-Hop Weekly will also use a peek-a-boo cover for Aug. 3 when it launches it’s first issue of Skyboxx, a monthly magazine for sports lifestyle and entertainment.

The inaugural issue will feature Miami Heat’s newest superstar, LeBron James. Readers can peel away James’ former Cavalier’s jersey to reveal a Heat jersey underneath.

Read the complete story in the Miami Herald here. In the words of Sean “Puffy” Combs “Let’s work!” Make sure you get your copy on news stand now!

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