On the heels of the runaway success from our first-ever “Flawless Beauties 3-D Swimsuit Calendar,” Hip-Hop Weekly is proud to announce the launch of Skyboxx – our new monthly sports and lifestyle publication.

Basketball legend and new Miami Heat star LeBron James will be the first featured cover subject of Skyboxx. The inaugural issue will also feature the “Peek-A-Boo” cover innovation that allows James to literally change from his former Cavaliers jersey to his new Miami Heat jersey on the cover of the debut issue.

Set for release to over 30,000 retail locations August 3, Skyboxx’s debut issue includes over 250 photographs of James along with an in-depth history from his early life, his beginnings in basketball, and his rise to superstardom. The special edition also includes a “Hot Picks” buying guide to over 100 new sneakers, sports apparel items and other sports products.

“Skyboxx will cover sports, but no so much from the sports perspective, more from the lifestyle angle,” said Chief Brand Officer Raymond “Benzino” Scott. “Athletes have become some of the most recognized and beloved celebrities of our times. There are a lot of things going on in and around their lives that people are interested in, so we will cover that on a monthly basis.”

Skyboxx’s publishers believe that with the Miami Heat’s new lineup they are poised to become a legendary team with a national following much like that of the Dallas Cowboys and the NY Yankees. Being based in Miami will allow Skyboxx easy access to dedicate at least 20 pages per issue to covering the Heat.

Skyboxx is the second major publishing expansion in the last month by Hip Hop Weekly. In July Hip_hop Weekly released the first-ever “Flawless Beauties 3-D Swimsuit Calendar” packaged with the magazine’s first annual Swimsuit & Summer Style Issue, featuring the most beautiful and ethnically diverse group of women ever assembled for a major magazine calendar and swimsuit shoot.

Bonus: Skyboxx co-founder Benzino discussing the peek-a-boo cover and the inaugural issue of Skyboxx.

This entry was posted on Thursday, July 29th, 2010 at 7:31 pm and is filed under HHW Buzz, News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.