Not to be outdone by his hip hop brethren(50 Cent, Diddy, Dr. Dre) who are diversifying their financial portfolios outside of rap music, the “Quiet King Of The South” got some “Soul” of his own that he’s ready to brand into another winning situation.

Entertainer Chris “Ludacris” Bridges was not to be undone by the competition. Soul, his line of in-ear and on-ear HD headphones with Signeo USA, come in five different models, as well as in varying colors and includes noise cancelation technology. Like his contemporaries, which includes Curtis “50 Cent” Jackson, Bridges, didn’t want to slap his name on a product and leave the hard work to the professionals. The Atlanta entrepreneur spent a lot of time with audio engineers and designers at Signeo dictating what he wanted the product to look like and how he wanted it to perform.
Bridges, who also collaborated with Norwegian cognac house Birkedal Hartmann to create Conjure cognac, is no stranger to building brands. BlackEnterprise.com sat with him in Las Vegas to discuss his partnership with Signeo USA and find out his strategy for building equity in his name and businesses. Read More

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