NUVO sparkling vodka and rapper Flo Rida have their finger on the pulse of the tastemaker movement. HHW tells you how they did it.

Here’s a quick excerpt from our feature on Flo and Nuvo explaining how their alliance was pretty much a no-brainer.

“No matter what you enjoy to drink, you can never go wrong with havin’ a NUVO bottle at your table in the club, or at home in your refrigerator for after work or that special occasion,” Flo said in a press interview. “It just makes sense.” It seems he’s not the only one who feels that way, as NUVO Executive VP, Mark Williams explained to HHW recently, “He fell in love with the product, and that’s the type of artist we would like to work with. We don’t want you to be a part of our lifestyle or our team unless you really like the brand.”

For more of this exclusive interview, be sure to pick up the latest issue of Hip-Hop Weekly on newsstands now.

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