Kanye is back with another piece to his Beautiful Dark Twisted Fantasy but this is very close to a dark reality. Directed by Hype Williams, Yeezy and Rhianna deliver the visual dope. After the Jidump!
Borrowing liberally from the opening of director Gasper Noe’s “Enter the Void” with brightly-colored words flashing quickly on the screen for opening credits and lyrics, the frenetic clip gives way to a clearly tortured West, who’s returned from prison after beating his girlfriend, only to explode again when he returns home to find her in bed with another man. Now, there’s a restraining order keeping him from his girlfriend and his daughter, who he’s afraid will grow up in that “ghetto university.”
Smartly directed by Hype Williams, the video’s quick cuts and strobe lighting brilliantly match the chaos going on inside West’s troubled head, especially when he’s standing on top of a police car in an alley. The flashing colors are enough to induce epileptic seizures, so it’s almost a relief when they stop for the verses featuring Rihanna —the better to focus on her nearly naked top half (talk about an artist who’s suffering from overexposure—literally and figuratively) and for Kid Cudi, decked out in a Michael Jackson “Thriller”-era red leather jacket. Source
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