There’s a new brand of vodka ready to rock the world of tastemakers around the globe. HHW brings you the story of Cavoda Vodka.
Manufactured in France, Cavoda Vodka’s great taste and distinct packaging are sure to make it one of the more popular brands among today’s nightclub crowd. Founded, imported, wholesaled and financed by Jack Vincent, Milan Schwartz and Christopher Limauro, the buzz around Cavoda has been non-stop.
Soon to be made available in two flavors; regular flavor ultra-premium vodka, which comes in a blue bottle, is 80 proof and five times distilled from grain; and berry flavor, which comes in a pink bottle, combining raspberry, strawberry, and pomegranate. The process of bringing Cavoda to this point has been several years in the making, however, all the countless hours and dollars spent on chemists and focus groups hasn’t been in vain, as Cavoda’s set to launch in the New York Market in May of 2011. “To pick the vodka, we probably tried over 50 samples before we found the best vodka to put in that bottle,” Vincent says during an exclusive interview with HHW. “We also had many focus groups, where we had strangers from the street come in and do tastings at our partner’s. We tested over 500 people, and the response was tremendous for the vodka that we chose.”
While there’s certainly no shortage of vodka manufacturers in the game, Cavoda separates itself not just by its smoothness, but by its battery powered LED light that illuminates from under the bottle with an on/off switch at its base. “If you’ve ever been out to a nightclub and you purchase an expensive bottle of alcohol, typically a cocktail waitress will put sparkles on the bottle and bring it over to the table,” Schwartz says. “Those sparklers eventually go out and the bottle no longer illuminates, so that was kinda the spark that invigorated this idea for the world’s first illuminating bottle of vodka. Our bottle stays on all night.” The bottle actually lasts longer than one night, with each battery keeping bottles glowing for up to 80 hrs, which can certainly make for a nice display in one’s home.
“It’s definitely for people who like to be in the spotlight. That’s the lifestyle we’re trying to portray,” says Vincent, who hinted at plans for a strobe-light version of the bottle in the future. The team behind Cavoda has also taken it’s time to devise a marketing strategy they feel will lead them down the path to success. Billed as a “hangover free” vodka, plans are already underway for a coed marketing campaign, with the blue bottles aimed at males and pink bottles targeting females. The type of people who promote the brand are also key in Cavoda reaching their target audience of tastemakers and trendsetters, which is why they chose to center most of the marketing around the Hip Hop audience.
The brand was recently highlighted in a video for Hustle Hard Entertainment CEO Maino for his song “We Keep It Rockin,” featuring Jadakiss, Swizz Beatz, Joell Ortiz and Jim Jones. “The opportunity arose and we felt like it was a great look because the song was perfect,” says Schwartz, who also revealed that the company actually provided bottles that were designed exclusively for the video shoot as a way of sparking public interest and curiosity in Cavoda. It seemed to work out well for them too. “When I woke up the next morning after the shoot, I had close to 100 emails from promoters, DJ’s, artists and sponsorship opportunities looking to be a part of what we’re doing.”
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