Just before last night’s NY Knicks Vs. NJ Nets game, Carmelo Anthony, La La Vazquez-Anthony and Kiyan traveled down to 33rd and 9th Ave. in NYC for the debut of Carmelo’s 127 foot BoostMobile Ad. When Melo and La La’s son Kiyan first saw the ad, he reportedly said: “Daddy, you’re taller than the building.” The Knicks won last night’s game against the Net, 120-116.

Also, Melo has a Brand Jordan billboard is on 34th and Seventh Ave., which is just a few blocks from his current Boost Mobile ad. Carmelo says:

“It was crazy for me to see the Jordan one. It was right there in the middle of everything. Then to see this one, I can’t really put it into words.”

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