NBA Star Carmelo Anthony has just inked a multiyear deal as the corporate spokesperson for Johnson Products Company, Inc. (JPC), known as one of the most pioneering ethnic hair care companies in the world. JPC has entered the men’s grooming arena with the Fall 2010 launch of Ultra Sheen® Men™.

Today, no one better exudes the “trendsetting man” than NBA All-Star, Carmelo Anthony, who has signed on to lend his voice and celebrity to the Ultra Sheen® Men™ line.

“We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men’s line. Our team sees a lot of opportunity and growth in the men’s sector which doesn’t typically get a lot of attention,” explained JPC CEO, Eric Brown. “Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen® Men™ brand to the community will certainly bring excitement to our new brand.”

“I am very excited about joining the team at Johnson Products Company. I have fond memories of Ultra Sheen® products from my childhood days and they have such a long-standing and rich reputation that it was very easy for me to agree to be a part of this new effort,” said Carmelo Anthony. “Being a part of the Ultra Sheen® Men™ launch and influencing young men to ‘Step Up Their Game’ in every aspect of their lives is truly what I am all about.”

For more information on Ultra Sheen® Men™ and Johnson Products Company, visit www.JohnsonProducts.com.

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