All it takes it one viral hit to hit paydirt. Just ask Oakland-native Kreayshawn. The indie female rapper’s song “Gucci Gucci” went from youtube hit to hipster sensation in just a few months, sparking a bidding war with multiple labels. And according to Miss Info, insiders say that Kreayshawn has signed with Sony for over a million dollars. WTH!
In a matter of mere weeks, Natassia “Kreayshawn” Zolot has become a viral sensation who went from Internet oddity to possible million dollar signee. Her infectious anti-consumer anthem “Gucci Gucci” was posted on Youtube two weeks ago and already it’s racked up over 2 million page views and counting. Thanks to its success, Kreayshawn (pronounced Kre-ay-shawn or Kray-shawn, a play on the word creation) has been courted by every major label and is rumored to have signed to Sony. But who is Kreayshawn?
Complex mag got on the horn with the 21-year-old California native to find out (though, you can always hit her Twitter, Tumblr, and Youtube page to get to know her better). They talked to her about everything from how she got into making music and directing videos, to why she doesn’t agree with what Nicki Minaj represents, to her sexual orientation. She also broke down the message behind “Gucci Gucci,” her White Girl Mob comrades Lil Debbie and V-Nasty, and her relationship with Lil B and Odd Future. And of course there’s the time she tried to rob Yung Berg… Source
Kreayshawn on Nicki Minaj:
“No disrespect to [Nicki Minaj] because she’s got talent. But when it comes to inspiring young women, her message is to be a Barbie—to be plastic, to be fake, to all have blonde hair.”
On her rumored deal with Sony:
“[As far as the deal with Sony] nothing is finalized yet. But we’ve definitely been taking a whole bunch of meetings for the past week. We took meetings with every label. They’re not the only people we met with. We’ll make an announcement when everybody is ready, but right now, that’s basically just a rushed ahead rumor. It’s not that exciting. Whatever we end up choosing, it’s going to be a well-thought out decision.”
Check out the song and interview below: