It’s been a long, arduous and enlightening journey for Kiss who’s been on the scene in his official capacity for well over a dozen years. Now the Raspy one returns with the major released mixtape, I Love You (A Dedication To My Fans).
This project is a precursor to Kiss’s forthcoming LP Top 5 Dead or Alive and it’s poised to prime the people and prepare them for his 2011 power-move. Here’s a couple excerpts from the Kiss.
Jadakiss on why he’s running so hard:
“After this nice conglomerate of warm-up ‘featurings’, as well as this mixtape, I should be in everybody’s eyes, ears and heads good enough to drop the Top Five Dead Or Alive LP and do some pretty decent numbers and then go on the road and get some of that tour money. That’s my formula, that’s basically the formula that everybody took and ran wit’ but that’s our LOX/D-Block formula from day 1.”
Jadakiss on the new nuisances of the mixtape game:
“The way the game is so fickle now and the decline in CD sales they’re tryin’a get their ‘PC’ (percentage) back off of anything. You see it with the ring tones, with these 360 deals that they didn’t have when I first came in where they eat off your shows, they eat if you get an endorsement or commercial deal, any kind of deal you get, they get a percentage off it. They also have people in the office that hear how powerful dudes like me and Fab and Rick Ross [are]; we release mixtapes and we go on tour off them without them even knowin’ nothin’ about ‘em and the songs become added at radio and sometimes somebody can get fired about not knowin’ about that. So now they got hip to the game and be like, ‘You’re doing a mixtape? Oh yeah, can we get involved? Can we sponsor it? Is there a way for us to make money as well?’ So that’s the new thing now.”
For more of our exclusive in-depth interview with Jadakiss, be sure to pick up the latest issue of Hip-Hop Weekly on newsstands now.