Reebok Classics Product Manager Damion Presson called the “Reebok’s Back” collaboration between Rozay and Swizz Beatz anything but expected.

Reports Sohh:

“I think it was totally unexpected,” Presson told SOHH when asked about Reebok’s reaction to Ross’ “Reebok’s Back” track. “I don’t think anyone expected that and that’s kind of how Swizz [Beatz] operates. He just does things and you’re like, ‘Wow.’ I think the reaction from the building, when the rest of the company heard it was just blown away. He did a song with one of the hottest rappers in the game right now about Reebok. ‘Reebok’s Back.’ I mean, people were just blown away. Everyone was just taken back like, ‘Wow, this guy just goes so hard.’ So it really shows the passion and I think people here at Reebok appreciate that and that’s why they’ll go the extra mile for Swizz because they know he’s out there on the street going hard…It’s funny because I work so closely with him that sometimes I’ll have designers walk by me and say, ‘Reebok Is Back’, the song, just because they’re excited and they know I have a close relationship with Swizz. So it’s an exciting time. It’s very, very exciting. ”

Now even a Hater can’t hate that. PS, here’s the Reebok Back video:

@ebengregory

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