Lotus Makes Swizz Beatz Their New VP Of Creative Design! More after the jump!
SkiddMark reports, his title, according to Lotus, is Vice President of Creative Design and Global Marketing, but given his other priorities the role is likely to be more that of a brand ambassador. Swizz is however a talented artist, so perhaps there’s more that he can contribute.
Lotus explain the rationale behind the decision with 3 simple statements;
Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.
If you’re struggling to find any mention of “..because he can help us make our cars the best in the world”, then maybe that’s because Lotus CEO Dany Bahar is “..not a car guy”.