Jay-Z is adding big-name juice to the wireless power industry. Shawn “Jay-Z” Carter, Grammy winner and brand new dad, is investing in Duracell Powermat and becoming the face of wireless charging.
Reports USA Today:
Duracell Powermat is a joint venture between Procter & Gamble’s Duracell brand and Powermat Technologies. Powermat is the outfit behind wireless mats that let consumers charge smartphones and other devices just by laying them on the mats.
Powermat’s ultimate vision is to make wireless charging ubiquitous, an ecosystem similar to the placement of Wi-Fi hotspots. “You will be able to enjoy wireless power wherever you go, at a coffee shop, restaurant, or airport,” says Ron Rabinowitz, CEO of the joint venture. Adds Powermat Technologies CEO Ron Poliakine,”Our mission is to populate the universe with access points in any surface surrounding us in a way that you, as a user, will forget that you even have a battery in your devices.”
Garden fans won’t have to pay to use the mat. But Powermat could, in the future, require consumers elsewhere to watch ads or purchase prepaid coupons in order to use the mats.
Other companies compete with Powermat in the wireless power space, but getting Jay-Z on board would appear to be a major marketing boost for Duracell Powermat.
“I believe in the future of wireless energy,” Jay-Z says.
I see said the blind man. And now…
The most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand.