Dunkin’ Brands Group Inc announced a multi-year marketing agreement on Monday with National Basketball Association star LeBron James, who has a big following of Chinese fans. The company now has about 150 stores in China, the world’s second-largest economy.
“Donuts are a very flexible product. You can do savory donuts, you can do donuts with shredded pork — that’s in China,” Chief Executive Officer Nigel Travis told Reuters in an interview.
Dunkin’ Brands picked James as its brand ambassador in Asia partly due to the Miami Heat star’s huge appeal in China, Travis said. James will promote Dunkin’ Donuts and Baskin-Robbins through advertising, online media and in-store marketing, as well as personal appearances at certain locations.
Bron Bron’s method of eating donuts is dangerous. He cuts them into quarters, eats three of them, then chokes on the 4th one. Boom.