The beautiful island of Barbados may see a boost in visitors, thanks to a new tourism campaign featuring Rihanna.
The Huffington Post writes:
The “Diamonds” singer is back as a tourism ambassador for her home country with sexy new ads for the Caribbean island. (She has also been in 2010 Barbados ads, check one out in the slideshow below.) The multi-faceted campaign, which will be run entirely through social media, will continue through the end of February, reports Breaking Travel News. It kicked off with Rihanna posting images to Twitter, Facebook and Instagram using the hashtag #Barbados. In a video for the campaign, Rihanna can be seen engaging in what are assumed to be typically Barbadian activities like bike riding through the woods or playing dominoes on the beach, as well as looking generally gorgeous while frolicking on the beach. Her song “Diamonds” plays in the background.
Check out the video below.