For James Rosemond, Jr., CEO of RoyalDream Management, it’s all hustle as he and Team Lantana, break through challenges to become a formidable force in the entertainment industry.  If the name James Rosemond, Jr. sounds familiar, it’s because he’s the son of famed entertainment impresario Jimmy  ”Henchman” Rosemond, who managed such acts  as Sean Kingston, Big Gipp of The Goodie Mob, Brandy, The Game and Wyclef  Jean, and that he has been  credited with orchestrating some 20 million records sold over the last decade. Jimmy “Henchman” Rosemond was also a key figure to the early success of acts such as late The Notorious B.I.G., The Fugees, Salt-N-Pepa and  Groove Theory.  Not only  that, he was instrumental in making the Mike Tyson/Lennox Lewis fight happen, as well as helping relaunch Gucci Mane’s career. Last but not least,  Jimmy “Henchman” Rosemond  established a FatBurger Venture in South Beach with Queen Latifah.

James Rosemond, Jr.  has grown up in the entertainment industry, learning the game, having his dad and industry mentors Ron Spaulding, former president of Fontana Distribution ( Universal Music Group Independent distribution arm); Wendy Day (who negotiated the biggest distribution deal for Cash Money with Universal) and  Jay Brown(President and 1/4 co-founders of Roc Nation) assist him in gaining invaluable insight on the inner workings of the industry. James  found that he shared the same passion and drive for finding and nurturing talent as his pops, so when he heard about  the talented Cincinnati rapper,  Marcus Waldon, aka Lantana, he decided to join forces with Ohio videographer/manager Dan Gotti  and take Lantana to the next level. Combining their business acumen and creative skills, the team has positioned Lantana to become the next big artist to blow.

“Lantana is very talented,” says Rosemond, when the rapper did a  New York City media tour recently, where he walked a red carpet behind  the “Mob Wives” stars, met with well-known industry insiders and was filmed for a segment of an upcoming reality show.  “We work hard, all day, every day,”  continues Rosemond, echoing the sentiments of Lantana who really believes true hustle pays off.  Lantana just dropped new music, “The All Hustle No Luck Tape,” which is available LiveMixtape.com and DatPiff.com.  The well-built tatted up 25-year-old, who took his unusual moniker from a street in his hometown, is already a success in his city, reaching the ears of Clive Black, (pictured on home pg.) who runs the UK side of Primary Wave, the  company that merged with  Violator.

Lantana and James  meet with  Tone Boots, the executive producer of the

upcoming VH1 reality series, “Hip Hop Gossip Girls.”

LINKS:

@JamesRosemondJr. & @LantanaEasy

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