Who didn’t see this coming?
PepsiCo is its cutting ties with Lil Wayne after the rapper made a crude reference to civil rights martyr Emmett Till in a song.
Lil Wayne, one of the biggest stars in pop music, had a deal to promote the company’s Mountain Dew soda.
PepsiCo said in a statement late Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” It declined to provide any further comment.
A publicist for Lil Wayne, Sarah Cunningham, said in a statement that the split was due to “creative differences” and that it was an amicable parting.
“That’s about all I can tell you at this time,” the statement from Wayne’s publicist said.
The controversy erupted after Wayne made the reference to Till on Future’s song “Karate Chop” earlier this year. He refers to beating someone during a sexual act and says he wants to do as much damage as was done to Till.