The next wave of big business in music has arrived…
Proving he has one of the most consistent hustles in the game, R. Simmons continues his legacy within the world of urban music by establishing All Def Music, alongside Hollywood player Brian Robbins and fellow music vet Steve Rifkind. According to reports All Def Music will focus its efforts on the promotion and development of artists via YouTube. Under the All Def Music umbrella and partnership with UMG, they will also launch ADD (All Def Digital) management.
via Hot New Hip Hop:
On the new business model for ADM, the UMG chairman Lucian Grainge explained in a statement today, “The exponential growth of Internet-based video has created a powerful new outlet for music and music-based content, and the launch of All Def Music is a part of our broader strategy to partner with some of the most experienced entrepreneurs in media and technology to identify future stars and develop powerful content on the world’s fastest growing media platform.”