The business end of Djing and Atlanta’s thriving music scene combine in this captivating feature from WSJ…
Across the country, DJs often form alliances to help expand their brand and influence throughout their respective regions. For Atlanta’s Coalition DJs, this practice has proven to be a successful endeavor, as the team has amassed not only a loyal following but a long list of records from today’s most popular artists with which they are credited with breaking.
In a recent feature published by WSJ, the Coalition explains the work ethic and dedication required to be a premiere force in today’s highly competitive hip hop industry.
Each member of Coalition DJs, as the group calls itself, is responsible for spinning five new songs two to three times a night over an eight-week period, working them in between better-known hits. Artists, who pay several thousand dollars per song for the service, get a customized printout of data verifying where and when their song was played.
The result is similar to what happens when radio programmers across the country add a record to their limited rotations: The sheer repetition turns many of the songs into instant hits—in this case, on the streets of Atlanta, hip-hop’s unofficial capital city. That, in turn, can lead to record deals, radio airplay and national exposure.
Many Southern rap stars, from Outkast to Lil Wayne, got their first exposure in Atlanta’s strip clubs, said Yvette Davila, a promotion executive at Def Jam Recordings, a division of Vivendi Universal Music Group. – WSJ
Check out the full feature here.