Massive images by renowned photographer Chi Modu are popping up on the exterior walls of select Manhattan and Brooklyn buildings as part of an ongoing billboard installation called Uncategorized.
The artwork includes images of Snoop Dogg and late rapper Tupac Shakur. Modu best known for his iconic photos of major hip hop artists, was searching for a way to make his art accessible to more people. “The art world tends to be very exclusive and full of obstacles for both the artists and the public,” he said. “My goal is to make art more inclusive by pulling an end run on the galleries and the museums, breaking down the barriers and bringing the art directly to the people. Like graffiti, but legal.” Current locations are in lower Manhattan and Brooklyn but will expand over time to other parts of New York City and other cities. This initial phase of Uncategorized is being done in partnership with Prince Media Company.