While Jay is riding with Barneys in the wake of its racial profiling scandal, HHW looks at a few hip hop/corporate sponsorships that didn’t quite work out…
Jay Z links up with high end retailer Barneys New York for a limited-edition special holiday line of accessories. When the news breaks of Barneys’ racially harassing I mean profiling not one, but two black paying patrons, an outrage of backlash ensues to Mr. Carter. Demands for Shawn to terminate his working relationship with the high end retailer. Why not; Companies do it to rappers all the time. Endorsement deals are supposed to be a win-win situation for both the companies and the artists. However, lately there’ve been more controversies with these paired partnerships.
1. Lil Wayne & Mountain Dew
-Weezy was dropped from his endorsement deal with Mountain Dew over his verse on the Karate Chop (remix) where he referenced beating a girl’s vagina like Emmett Till.
2. Rick Ross & Reebok
-Rozay got the boot by Reebok for his U.O.E.N.O verse where he brags about slipping a molly in a females drink unbeknownst to her, at the club. Lowkey he still has major ties with the company. Shhh.
3. Tyler, The Creator & Mountain Dew
- After Mountain Dew was criticized for an online ad that was directed by Tyler, deemed as being racist and misogynistic (shocker), Pepsi Co. stated they pulled it down due to controversy.
4. T.I. & General Motors
-Chevy pumped the breaks on future business dealings with the King after his conviction of felony gun charges back in 2008.
5. Akon & Verizon
-Akon lost a mega deal with Verizon in 2007 after some questionable dance moves he performed onstage with a fifteen year old girl. The communication brand quickly backed out of a sponsored tour and ringtone deal.