HHW caught up with Clifton Dunton, CEO of Cliffhanger Productions, to discuss the big events his company has line up for All-Star Weekend 2014.
Each year, the best and brightest from sports and entertainment take part in All-Star Weekend. 2014 is no different, and as scores of fans prepare to flock to The Big Easy to enjoy the festivities, HHW caught up with Clifton Dunton, head of Cliffhanger Productions, and Krystal Justice, CEO and founder of Knowledge Masters and I.M.P.A.C.T Charity Experience, for the inside scoop on several of All-Star 2014′s top events.
HHW: Cliffhanger is rolling out some big names for All-Star 2014. Who can we expect to see at your shows?
CLIFTON DUNTON: We have Rick Ross on Friday night, T.I. and Miguel on Saturday night and Yo Gotti on Sunday. We’re also doing a special brunch on Sunday afternoon — a day party with Elle Varner, Keyshia Cole and the Mandela Family.
HHW: That’s great timing. Today (February 11) was actually the day, in 1990, where Mandela was freed from prison. How’d the Mandela family become involved with your event?
CLIFTON DUNTON: The [Africa Rising] charity reached out to me about doing something dedicated to that foundation and because of the recent passing of Mandela, I decided it was something we could go ahead and do.
HHW: Interesting days for each music artist, as well. How’d you decide to pair up T.I. and Miguel? That’s a nice hip hop/R&B combo.
CLIFTON DUNTON: Our artist, Darnaa is opening up for both of them and has a new single coming out this month, so we wanted to pair her with A-list talent. That’s where Miguel came in. Because it’s All-Star Weekend, I wanted to pair her with a rapper as well, that’s where T.I. came in. The combination felt like it fit.
HHW: You got Rick Ross Friday night [opening act Yung Houston], he just dropped a new track with Jeezy, what are you anticipating that show to be like?
CLIFTON DUNTON: He’s got a new album on the way, the campaign going — everybody’s loving it. We’re actually in discussion with Jeezy now and if we pull that off, I think it’ll be one hell of a night. It’ll be historic for hip hop.
HHW: Cliffhanger did some stuff with Chris Brown back in 2013, right? Tell us about that.
CLIFTON DUNTON: We did BET Weekend in LA for Chris Brown and we did Chris Brown at Boulevard 3 a couple of years ago and that was very big. We also did Kevin Hart in Vegas for Cinco de Mayo. We do upscale urban in a comfortable setting.
HHW: What’s next for Cliffhanger after All-Star?
CLIFTON DUNTON: On March 7th we’re gonna do a B.o.B. concert, then right after that we have South by Southwest in Austin, Texas. On April 28th, we’ve got a show with R. Kelly in Los Angeles. We’re just trying to keep things going all year.
HHW: In addition to these amazing events, Cliffhanger has partnered up with an organziation and will be giving back during this weekend’s events. Tell us about that.
KRYSTAL JUSTICE: I.M.P.A.C.T. was an initiative that was launched during the Super Bowl. It’s an acronym for Individuals Making Progress Across Celebrity Thresholds, and the purpose is to use the platform of large events like this, Super Bowl, and Essence to give back to the community. That’s part of what made working with Cliffhanger very appealing to us. Being based in New Orleans we had multiple partnership opportunities, but Cliff made it very clear that he wanted to stress giving back and put a focus on charities as part of All-Star Weekend.
For reservations or more information on any of these All-Star Weekend events, contact email@example.com
Keep up with I.M.P.A.C.T on Twitter and IG at @Impact_EXP/ Knowledge Masters @KnowldgMasters