Courtesy of Beatrice Hazelhurst
Navigating the music industry in 2017 isn’t easy for any artist committed to the come-up – and the road to success paved with contradictions. Gaining traction takes finessing yourself steady following, but you can’t be seen trying too hard to get it. Exposure mean constant output but beware of over-saturation. There are even politics in airplay, which is sometimes less about having the right sound and more about ensuring your music gets in front of the right people at the right time. It’s a delicate dance, but if there is anyone who has played his cards right every step of the way and come out on top, it’s Lil Durk.