The numbers for Produkt’s latest project “Inconspicuous” are anything but since its release on Indy LiveMixtapes a month ago, currently ranking #50 on the all-time views list and climbing. The best part is he is completely self-promoted, winning his fans over one by one; a philosophy that is clearly serving him well. In fact, Produkt has made it all the way to the Billboard sales charts using this very method.
Despite having the benefit of major label support, the projects of Earl Sweatshirt, Big K.R.I.T., Logic, Danny Brown, and even K Camp are nestled below Produkt ensuring that, at the rate he is going, he will hit the Top 10 in no time. This will put him up there in the company of The Weeknd and Kendrick Lamar, both of whose music has been out for more than twice the amount of time. A notable achievement to be sure and one that is bound to have the industry paying rapt attention in the coming weeks.
Produkt, the hard-hitting rapper from the Bronx whose “one fan at a time” grassroots philosophy has netted him hundreds of thousands of views on YouTube and deep respect from the hip-hop blogosphere, is the first rapper to ever be nominated for more than 3 single-year Underground Music Awards in the UMA’s 11-year history. Produkt’s two year long ascent to notoriety accelerated in 2014 when he released two hit singles: “Hold It Down” and “Freak Affair”. “Hold It Down” caught the attention of well-respected music critics as well, and has been nominated for UMA’s Best Video and Song of the Year honors.