Trojan Condom brand Magnum has partnered up with Ludacris again to search for five hip hop hopefuls to represent the brand as part of the Live Large League.
The winning emcees will take home $5,000 and get a chance to make an appearance alongside Ludacris at SpringFest 2011 in Miami, Florida during Memorial Day Weekend.
“The ‘Live Large’ Project is all about giving people who live beyond the status quo the platform they command,” said the newly signed partner, Ludacris. “This campaign provides recognition for people who always live with that Magnum gold standard in mind.”
“We know users of Magnum Condoms live large. They have a confidence and a swagger that is unique to this brand, and one that is typified by a partner like Ludacris,” said Bruce Tetreault, Group Product Manager for Trojan Brand Condoms. “He exudes this thriving lifestyle and we are happy to have him partner with us to help bring the Magnum ‘Live Large’ Project to life.”
The Magnum “Live Large” Project is part of an ongoing commitment from the maker of TROJAN® Brand Condoms to provide a variety of audiences with the tools they need to enjoy a sexually healthy lifestyle. For more information, please visit http://www.youtube.com/MagnumLiveLarge
Follow me: @ebengregory