HHW was on hand as Brisk hosted a “Not Half Bad” showcase at SXSW that included performances from Roc Nation recording artist and producer DJ Mustard along with TY$, YG, Deniro Farrar and more…
The showcase also included the first ever live performance of DJ Mustard and YG’s new single “Vatos.” B.o.B made a surprise appearance with TY$ to perform their hit song Paranoid. SXSW attendees lucky enough to get in were treated to Brisk’s new Half-Half, Crooks & Castles t-shirts and gear, and a photo booth with a DJ Mustard photo bomb surprise…not half bad!
The SXSW event kicked off the Brisk Bodega summer music series, which will include a six-city tour featuring up-and-coming and established talent, curated by DJ Mustard. Additionally, Brisk has partnered with apparel brand Crooks & Castles to co-create an exclusive line of items (sunglasses, shirts and accessories) that premiered at the SXSW showcase and will be available all summer at the Brisk Bodega shows.
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